The co-founder of Hiut Denim tells me about how responsible business can help communities and the importance of spinning a great yarn.

I chat to the lifelong campaigner about how she used her formidable influencing and communication skills to drive positive change in society across the arts, mental health and homelessness.

I speak to the social purpose expert who has worked with pioneers like Ben & Jerry’s and Patagonia about the power of making reputation a business risk and why JPIs are better than KPIs.

The co-founder of Surfers Against Sewage and self-confessed Moaning Bloody Environmentalist tells me about driving positive change with just a few surfers, a gas mask and an inflatable poo.

The New Citizenship Project’s co-founder explains how communicating with people as citizens rather than consumers changes the relationship for the better.

I talk to the former Archbishop of Canterbury about the role of marketing in society and how marketers can use our power to think beyond just the financial bottom line and the challenges of marketing charities.

I catch up with Anita Roddick’s former agency head and the acknowledged expert on sustainable marketing about practical ways marketers can improve the world through their work.

I find out whether social purpose can be a source of differentiation for marketers from the social entrepreneur who co-founded Fifteen with Jamie Oliver.

I talk to the author of Brilliant Marketing about how marketing can make the world a richer place and the need to give customers more credit.

I speak to the co-founder of the Eden Project about what he meant when he called marketing “the Devil’s art” and how he now believes only marketing can change the world for the better.

In which I introduce the blog, explain how it started with an email from my boss at the Eden Project, Sir Tim Smit, and my journey to find out how marketing techniques can be used to improve the world.